top of page
Wishful Anecdote
If you think about it, apples almost killed Snow White. A can of Campbell's would never do that.
Problem:
Millennials are trending toward healthier eating and don't see Campbell's as a healthy food option.
Insight:
Ironically when millennials are feeling ill, Campbell's is their go-to "get healthy again" meal.
Idea:
Repositioning Campbell's from a "Sick Day Meal" to an "Everyday Meal"
PRINT ADS
PREMEDIES ACTIVATION - Displaying Campbell's on a new "PREMEDIES" aisle in the pharmacy section of a supermarket
CAN ORGANIZER PACKAGING FOR CAMPBELL'S PREMEDIES PACK
bottom of page