Wishful Anecdote 

If you think about it, apples almost killed Snow White. A can of Campbell's would never do that.

Problem:

Millennials are trending toward healthier eating and don't see Campbell's as a healthy food option.

 

Insight:

Ironically when millennials are feeling ill, Campbell's is their go-to "get healthy again" meal.

 

Idea:

Repositioning Campbell's from a "Sick Day Meal" to an "Everyday Meal" 

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PREMEDIES ACTIVATION - Displaying Campbell's on a new "PREMEDIES"  aisle in the pharmacy section of a supermarket

CAN ORGANIZER PACKAGING FOR CAMPBELL'S PREMEDIES PACK