Meet Frank, The Anti-Spokesperson Spokesperson
Look, change is hard. It is especially hard for Frank, your neighborhood curmudgeon. And the first-ever anti-spokesperson spokesperson. When he heard BJ’s Wholesale Club could change your whole way of shopping he said, “NO THANK YOU, SIR,” and launched his own campaign (er, protest). What he doesn’t realize is that by telling us how much we don’t need BJ’s low, low prices, amazing deli, and large selection of fresh produce, he’s only making us want it more.

TV:

*While I did not write the script for this spot, it will help set up the social work I created for this campaign.

Frank responds to BJ's Facebook ads

Social Posts feat. Frank

Banners feat. Frank: