THANK SCIENCE FOR CULTURELLE
No one has life down to a science. Think of the number of times you felt like you have everything under control and then BAM!, out-of-nowhere life smacks you right in the face. This unpredictability only multiplied ten-fold when everyone was forced to sit at home with their kids. When the unexpected became the new expected and "unprecedented" became every brand's favorite word. And in the midst of all this uncertainty, we saw an opportunity to highlight the importance of scientifically proven probiotics you can always count on.
Shooting commercials mid-pandemic isn't an exact science... But we pulled it off!